In the ever-changing landscape of digital marketing, it can be difficult to keep up with the latest trends. But as we move into 2022, there are five key trends that will have a major impact on your digital marketing firm. Whether you’re looking to hire a new agency or want to stay ahead of the competition, understanding these trends is essential. So what are they? Keep reading to find out!
image source: pexels.com
1. The Rise of Voice Search
As devices like Amazon Echo and Google Home become more popular, voice search is on the rise. This trend is only going to continue in the coming years according to a Pittsburgh marketing firm, so it’s important that your digital marketing firm is prepared. Voice search presents a unique challenge because traditional SEO tactics won’t work. Instead, you’ll need to focus on optimizing for natural language keywords and frequently asked questions.
2. Increased Focus on Local SEO
With the rise of voice search, local SEO will become even more important in 2022. As users increasingly turn to their devices to find local businesses, it’s essential that your firm is ranking high in search results. To do this, you’ll need to claim your business listing on sites like Google My Business and Bing Places, and make sure your NAP (name, address, and phone number) is consistent across the web. You should also consider creating local content, such as blog posts and videos, to further improve your visibility.
3. The Growth of Visual Search
As visual search becomes more popular, it’s important that your firm is prepared. Visual search allows users to find products by searching for images rather than keywords, says Pittsburgh SEO. To optimize for this trend, you’ll need to ensure that your product images are high-quality and captioned with relevant keywords. You should also make sure your website is mobile-friendly, as many visual searches are conducted on smartphones.
4. Greater Focus on User Experience
As the competition online continues to increase, user experience will become even more important in 2022. Your digital marketing firm should focus on creating a website that’s easy to navigate and provides a great user experience. This includes having well-written and informative content, as well as clear calls to action. You should also make sure your website is optimized for all devices, as more and more users are accessing the internet from their smartphones and tablets.
5. The Rise of Social Media Influencers
Social media influencers will continue to be a powerful force in digital marketing in 2022. If your firm isn’t already working with influencers, now is the time to start. Find influencers who align with your brand and who have a large and engaged following. Then, work with them to create quality content that will promote your products or services.
Understanding these five trends is essential for any digital marketing company in 2022. By staying ahead of the curve, you’ll be able to better serve your clients and stay ahead of the competition.…